The project strategy was developed in partnership with the Ampfy agency
Bauducco and Fini came together to carry out several actions related to Halloween. The brands presented two limited editions of cookies: Bauducco cookies Fini flavor Dendura and Bauducco cookies Fini flavor Tubes Pinta Língua. The strategy was developed in partnership with the Ampfy agency.
“The innovative partnership with Fini marks a new chapter in the history of the category, uniting our iconic products with the spirit of Halloween, consolidating the brand’s relationship with the young public. We want to work on Bauducco’s connection with the date year after year, always with unprecedented experiences”, says Luis Fernando Iannini, marketing director at Bauducco.
The brands will also promote an action in partnership with Cinemark for horror film fans with a giveaway machine and a photo booth, available from October 17th to November 4th, seeking to reinforce the brands’ presence in moments of entertainment and engage the public in a creative and relaxed way in the Halloween atmosphere.
Bauducco and Fanta will also be part of Cinemark’s institutional combo. When purchasing a large popcorn and two medium soft drinks, the customer will receive a 96g Bauducco Fini cookies Dentura flavor. The combos will be available on October 24th.
Additionally, Bauducco will launch an activation with Rappi Turbo, from October 29th to November 2nd. Customers who make purchases at Rappi Turbo during this period, in the capitals São Paulo and Rio de Janeiro, will receive a flyer with a R$5 discount coupon to purchase Bauducco cookies Fini on their next purchase and will also receive an exclusive decorated bag. After this initial phase, a team of couriers dressed in themed clothes will invade the streets for Halloween delivering the Bauducco cookies Fini launch.
Bauducco will also include actions with ten influencers such as Mafer Santucci, Lucão Sá, Davi Xiang Li and Bianca Schiavon with a press kit, in addition to more than 200 ‘gift bags’ for other content creators. The content creation platform “Bauducco Cozinha” will have a special Halloween edition, led by influencer Julia Lourenço.
“For this Halloween action, our strategy was to take advantage of the brand’s collab with Fini, implementing an action with influencers, producing exclusive content on Omelete and a very fun activation with Rappi. The objective is to honor the tradition and ‘contemporization’ of Bauducco , while maintaining the creative and innovative brand at a time that is gaining more and more popularity in Brazil”, says Guilherme Brum, partner and CBO at Ampfy.
