Action has influence strategy from BR Media and Initiative media
Comfort, the first fabric softener brand in the country, continues to innovate and is once again a pioneer in bringing a new format to Brazil, Comfort Boom, the first perfume for clothes in crystals. THE
The new Comfort campaign explores the explosion of the new Comfort Boom perfume in a playful way. The communication features a series of films that reinforce the innovative character and highlight the boom in clothes washed with the new product.
The pieces also help to present to the public how to use the product, adding Comfort Boom crystals to the fabric softener when washing.
In addition to commercials on TV and digital channels, the campaign will be present on urban furniture, in actions at the point of sale and in the activation of a group of content creators to generate and amplify conversations on social networks, sharing their individual experiences with the use of the product and promoting the theme of perfumery, in addition to generating curiosity about the new product.
The creation is by Dark Kitchen Creatives, with influence strategy by BR Media and media by Initiative.
