Next Saturday (10/26), adidas will hold an event at USP (CEPEUSP), in São Paulo, with a sneaker exchange action. The initiative is part of the campaign for the new ADIZERO DRIVE RC model and will start at 6am.
The event is aimed at runners who attend USP, one of the main sporting meeting points in the city. The first 100 participants who have a pair of board shoes will be able to exchange it for the new Adizero Drive RC.
On site, there will also be a truck with pairs of the Adizero Drive RC for testing. The action is part of a campaign that has already passed through Belo Horizonte, Recife and Rio de Janeiro, with a “Treasure Hunt” dynamic, now returning to São Paulo.
The Adizero Drive RC, launched in September, is part of the ADIZERO line, focused on performance and responsible for more than 20 world records. The model is available in six colors, priced at R$899.99, on the adidas website and stores.
