The screening at Yup Star, in Rio de Janeiro, announced the recording of singer Mari Fernandez’s new DVD
Som Livre held an action last Monday (23) at Yup Star, the largest ferris wheel in Latin America. At 88 meters high, the activation featured a special projection to invite everyone to the recording of singer Mari Fernandez’s next DVD, which will take place at Espeço Hall, in Rio de Janeiro, on November 19th.
“We live in the era of digital consumption of music and entertainment, but it is in the city’s occupation that we see our songs come to life at parties, shows, meetings and celebrations. Therefore, OOH media has an important role, which is to connect the artist to the public everywhere”, points out Julia Braga, marketing director at Som Livre.
