This month, Prudential do Brasil started the new season of the web series “Vidas que Protegem”, an exciting series that praises the entrepreneurial spirit of its franchisees, whose main mission is to protect lives. With the aim of motivating other franchisees, sparking interest in new people who want to start a business and also explaining the important role of life insurance in people’s lives, the web series brings to light real success stories, showing the transformative impact of a career dedicated to protecting lives. The creation is by Made.
The 11 weekly episodes will cover topics such as the decision to start a new career, the significant changes this brought to their lives and the emotional impact of premium payments that give new meaning to the importance of financial protection. Furthermore, the web series highlights Prudential’s successful business model, a company with more than 150 years of global history and 26 years in Brazil, protecting more than 4 million lives in the country.
“We now seek not only to tell authentic stories of Prudential franchisees, but also to highlight the human essence behind each story, reinforcing Prudential’s transformative role in the lives of franchisees and their customers. The second season continues to be about the most important thing we have: life”, says Álvaro Rodrigues, CEO of Made.
Unlike the first season, where the episodes were recorded at the Prudential Theater and followed the traditional interviewer and interviewee format, in this new season, the filming team went to the franchisees’ cities to capture the routine and day-to-day lives of these business owners in their own home. environment in which they live and work. Among the cities highlighted are Fortaleza (1 episode), São Paulo (4 episodes), Ribeirão Preto (1 episode), Belo Horizonte (4 episodes) and Vitória (1 episode).
This new approach seeks to show up close how the decision to undertake with Prudential impacts not only their lives, but also the lives of thousands of customers. The web series is produced by Silence.
