The broadcaster, which broadcasts the main football, tennis and NFL leagues, achieved a 20% increase in revenue in 2022.
ESPN sold out all of its sponsorship quotas on its sports pillars in 2022 and celebrated the highest grossing in the network’s history.
Each sports front had six sponsorship quotas available: football (Betfair, Bodog, Claro, Ford, GSK, Motorola, Sportingbet), Tennis (Ademicon, Mitsubishi, Motorola, Sankhya, Sportingbet, Vivo) and NFL (C6 Bank, Claro, Magazine Luiza, Mitsubishi, Samsung, Sankhya), which made the channel achieve a 20% increase in revenue, compared to the previous season.
The growth of relevance of international football, tennis and American sports in Brazil is one of the reasons for this moment of ESPN.
The channel shows the main football leagues in the world, with the Premier League, LaLiga, Serie A, Ligue 1 and UEFA Europa League, as well as the biggest South American competition: the Copa Libertadores. In tennis, the brand has the largest portfolio of rights in the Brazilian market with more than 50 tournaments, such as Roland Garros, Australian Open and US Open.
ESPN also owns the rights to broadcast the NFL, American football, and the Super Bowl, the final of the championship and one of the biggest advertising showcases in the market, which this year had record advertising revenue.
