Bis, a wafer brand from Mondelēz Brasil, promotes a new action that will take three fans to an experience at Morumbi, dubbed MorumBIS for the occasion. Named Biscam, the initiative will be broadcast by SPFC Play and will present a São Paulo match day from the fan’s point of view, from arrival at the stadium to the end of the match, with images captured directly from the field.
Using a camera attached to the body, the chosen fan, called a cineBISgrafista, will create exclusive content for the club’s official streaming. To participate in the selection, candidates must be over 18 years old, São Paulo fans, complete the registration on the action page, answer specific questions about the club and provide their Instagram for curation verification.
For Álvaro Garcia, Vice-President of Marketing at Mondelēz Brasil, it is an opportunity to promote a unique moment for the club’s fans: “The objective of the action is to offer the fans, who are so dedicated to the team, an unforgettable experience that they will take for life. Furthermore, it is further evidence of how the brand truly positions the consumer at the center of its strategy to provide aBISurdas experiences.”
The cineBISgrapher’s journey will also be available on the action’s official website and consumers will follow moments that are not normally shown in games so closely. The action was created by End To End, to convey the passion that moves Bis fans in an iconic experience.
“The combination of emotion and passion for your favorite club, when applied in harmony with good ideas, can create an even closer connection with the fan. With Mondelēz, we are building more and more solutions and experiences that make São Paulo residents increasingly amazed by everything that happens within MorumBIS, adds Reginaldo Diniz, CEO of End to End.
Fans will be able to check out the matchday between two and three days after each match, on official channels.
