Criativo, who was at GUT Toronto, also returns with a global role at the agency
AR/GA in São Paulo announced the return of Rafa Freire to the agency, now as executive creative director, and also in a global role. After two years of work at GUT Toronto, Freire returns to contribute to the Interpublic holding agency where he will lead projects for the headquarters in the USA and other network offices from São Paulo.
With the implementation of the Distributed Creativity model, Freire brings his innovative vision to the agency. Currently, R/GA SP stands out in the area of audiovisual production for global clients such as Nike and Google.
With Freire’s new role, the agency intends to further expand its operations, leading campaigns and projects for clients in the USA, Europe and Asia.
“Rafa has R/GA’s DNA, that is, he brings with him constant creative innovation, the ability to act at the intersections between technology and communication, experience and design”, said Márcio Oliveira, managing director of R/GA SP.
