Presenter joins the betting platform team, which already sponsored the reality show A Fazenda
For the third season in a row, the Betano betting house will be present on Record’s reality show, A Fazenda. The brand also confirmed its new ambassador, Adriane Galisteu, who is the presenter of the program.
It is not new that Betano Apostas has invested in big names in the media in Brazil, aiming to expand its brand to the Brazilian public, increase trust and attract more customers to the platform.
The Reality Show has already confirmed the season’s sponsors and the company will be present in several of the program’s actions, including the naming of one of the rooms at A Fazenda 16, which will be called the Betano room.
Adriane Galisteu closes with A Fazenda
The partnership between Betano and Adriane Galisteu was a strategy developed in partnership with the Wieden + Kennedy São Paulo agency, responsible for managing the betting platform’s advertising in Brazil.
The announcement was made by Adriane on her social networks, with a video highlighting the bets and warning that they should be made responsibly.
The main objective of having the presenter as an ambassador is to reinforce the brand also in television entertainment, with active participation in the program A Fazenda.
Betano invests in Brazilian football
Betting house Betano is investing heavily in Brazilian football. The brand held the naming rights for the Campeonato Brasileiro Série B and the Copa do Brasil, but, for 2025, it upgraded, leaving the second national division and guaranteeing the rights for Série A.
Although the amounts have not been disclosed, it is estimated that the company will pay between R$70 million and R$80 million per year for the naming rights of the Brasileirão Série A.
The company has also had a successful partnership with Fluminense, in addition to holding the master sponsorship of Atlético Mineiro in recent years.
Betano also has an agreement with Globo to broadcast women’s championships, including broadcasts on open and pay TV.
Furthermore, Betano invests heavily in international competitions with a presence in the Conmebol Copa América and UEFA Eurocopa in 2024, competitions that were also broadcast by Globo.
The Europa League and Conference League are also prominent competitions that are sponsored by the company. Furthermore, it has agreements with international clubs, such as the Portuguese Sporting, Benfica and Porto; Aston Villa in the Premier League; and teams such as Sparta Praha, Viktoria Plzen, Olympiacos and Panathinaikos, among others.
