Signed by FCB Health Brasil, the communication has strong appeal on social media
Doutores da Alegria stopped its visits to public hospitals for the first time since it was launched. The “Donate Spread Joy” campaign was created so that the project can raise funds and resume its activities. With the critical situation, all hospitals in Rio de Janeiro, Recife and 80% of hospitals in São Paulo stopped receiving visits from the pairs for two weeks.
Signed by FCB Health Brasil, the communication has a strong appeal on social media and aims to obtain resources to enable the continuity of the activities of the artists, who for 33 years have visited more than 2.5 million children hospitalized in public hospitals in Rio de Janeiro, Recife and São Paulo. The objective is to engage both the general public and the business sector, highlighting the transformative impact that art provides to hospitalized patients.
“Every small action makes a difference”
“We achieved a great partnership with FCB Health Brasil, which is developing a campaign to mobilize and raise awareness among the population of the need to maintain clown activity in hospitals”, says Luis Vieira da Rocha, CEO of Doutores da Alegria.
“FCB Health Brasil embraced the cause of Doutores da Alegria, and our team donated to spread this joy that saves lives”, says Murillo Pedrosa, Managing Director of the agency. He invites companies and all those who can donate, whether through financial resources, volunteering, or through publicity on social media, to collect donations.
