Campaign brings news about the second season of the Blue Lock anime in videos for social media
Crunchyroll, “Craque Daniel” and Zico brought news about the second season of the Blue Lock anime while looking for the perfect striker for the green and yellow team. The strategy includes actions on social networks, in addition to proprietary content from Crunchyroll.
In the pieces, “Craque Daniel” becomes the Brazilian version of the character who created the Blue Lock project, Jinpachi Ego, whose objective is to create Japan’s greatest scorer.
“Craque Daniel” and Zico promise to apply the anime method to polish the country’s “rough diamonds” and, in the videos, they debate the possibilities and suggestions to create the perfect center forward for Brazil.
Zico was chosen not only because he is a reference in football in Japan, but also because he is the idol of the manga author, Muneyuki Kaneshiro, being mentioned several times in the work and represented in the animation.
