Action created by David transforms experiences into discount coupons on the Americanas website and app and includes actions on social media
Bubbaloo presented the new action “Contos de Ghosting”, created by David, which will transform experiences in which someone simply disappears without a trace into a discount coupon on the Americanas website and app.
“Tales of Ghosting” follows the positioning and identity that the brand has been establishing in recent years with the Z and Alpha generations. The initiative partnered with Trope to create a more genuine relationship with generation Z and Alpha. Furthermore, the action continues the brand’s objective of consolidating itself on “Halloween”, followed by sponsorship of the Sephora Halloween Ball.
“Halloween, which for us is Bubbaween, is perfect for connecting the moment of consumption of Bubbaloo with the interests of our consumer, which is why we treat the date as a priority for the brand and annually we have built initiatives that speak directly with the generations Z and Alpha”, says Erica Migales, marketing director of candies and gums at Mondelēz Brasil.
The strategy features content on proprietary networks produced in partnership with content creators such as @jadepicon, @pkllipe, @fefe, @j0a0zinh0, @julianofloss, @claragnds, @ella.stfe, @luccamaciel, @reeh_augusto, @girobatini, @lactea , @morimura and @jujumfranco.
“Being ghosted terrifies a lot more people than ghosts these days. That’s why Bubbaloo wants to help people put a sweet taste in these bitter stories by offering a discount on our new candies. Bringing this fun perspective is part of our public is always what the brand is looking for, and Halloween is the perfect date for that”, says Fabio Natan, creative director at David São Paulo.
In addition, Bubbaloo will promote a themed live on its TikTok profile that will be led by influencer @fefe and will feature other names such as @julianofloss, @claragnds and @luccamaciel. During the live, in addition to sharing their ghosting stories, creators will react to the best stories sent by the public.
