Film, created by DM9, will kick off the brand’s flash promotion
Consul launched the “Sinister Noises” campaign, created by DM9 and produced by CarbonoSoundLab, inviting consumers to exchange their noisy refrigerators for one from the brand and get rid of nighttime scares.
The action presents discounts of up to 25% on some models of the brand’s coolers. With a ghostly atmosphere, the piece places the consumer inside a kitchen that is filled with noises coming from the refrigerator.
The film, which will be released on the brand’s social networks, will kick off the promotion, which will take place from 8pm on October 31st until 8am on November 1st.
“This idea is typical of Consul and DM9. It is popular, funny and part of a true insight: everyone has been scared by the sound of an old refrigerator. Halloween night was the perfect opportunity to materialize all of this and communicate discounts that will really help the public exchange noisy refrigerators for brand new Consul”, explain Felipe Revite and Filipe Rosado, creative directors at DM9.
