Who has never been scared by a strange noise from the refrigerator at night? Based on this common event in the lives of many Brazilians and taking advantage of the Halloween festivities, Consul is launching the “Sinister Noises” campaign, which invites consumers to exchange their “noisy” refrigerators for a Consul refrigerator and “get rid” of those scares nocturnal.
The action, created by the agency DM9, presents discounts of up to 25% in up to 10 interest-free installments on the brand’s refrigerators in models CRB39AB, CRB39AK, CRE44BK, CRM44AB, CRM44AK and CRM56FB. With a ghostly atmosphere, the video places the consumer inside a kitchen that is filled with noises coming from the refrigerator.
“We have the solution so that coolers are no longer the reason for scares at night. With a well-thought-out idea that only Consul could have, together with DM9, we can offer our consumers exclusive discounts to purchase a new refrigerator this Halloween”, says Bertha Fernandes, director of brands and communications at Whirlpool.
The film, which will be released on the brand’s social networks, kicks off the flash promotion, which will take place from 8pm on October 31st until 8am on November 1st. With the initiative, Consul presents a well-thought-out solution for consumers who need to change their refrigerator to get rid, once and for all, of the sinister noises that haunt the early hours.
“This idea is the face of Consul and DM9. It’s popular, funny and part of a true insight: everyone has been scared by the sound of an old refrigerator. Halloween night was the perfect opportunity to materialize all this and communicate discounts that will really help the public exchange noisy refrigerators for brand new Consul”, say Felipe Revite and Filipe Rosado, creative directors at DM9.
