Campaign, created by Cappuccino, features actions on social media including a video starring presenter Chris Flores
Panco presented a campaign marking its entry into the artisanal bread category with the “Panco Artesanale” line. Created by Cappuccino, the action features digital actions, which includes a video highlighting the product’s differences and attributes with voiceover from presenter and brand ambassador, Chris Flores.
Chris Flores will also be part of the team of influencers who will receive surprise ingredients and will be challenged to create a recipe with the new product. In addition to her, @vinicordeiro, @momajima and @tpmjuferraz will also be part of the action in which each one will challenge the other, in a sequence that will begin and end with the presenter. In addition, other actions with influencers are planned, such as @arthurpaek, who will make a recipe with the product, as well as other recipe videos prepared by the TikTok creative exchange team of creators.
Furthermore, the brand carried out a collab with Tirolez. Called “Deu Match”, the campaign reinforces the perfect combination between bread and cream cheese through digital and point-of-sale developments.
The launch of Panco Artesanale features online materials e offline, special materials at points of sale, promotional actions, tasting, among other actions. The new line will hit the market in three flavor options: original, wholemeal and rosemary & olive oil.
“With the launch of Panco Artesanale, we want to strengthen our leadership in the industrialized bread market. Our goal is that when consumers think of artisanal bread, they think of Panco as a reference for flavor and quality”, says Vinicius Paonessa Germano, director of marketing and Panco trade marketing.
