Iconic characters from League of Legends, such as Jinx, Caitlyn, Ekko, Ambessa and Vi, illustrate the new limited edition KitKat packaging, launched in collaboration with Riot Games and available at the main points of sale in Brazil. Since 2019, KitKat has been the official chocolate of the Brazilian League of Legends Championship (CBLOL), and, with this new edition inspired by the Netflix series “Arcane”, the brand is getting even closer to the gaming public.
“We know that LOL fans are passionate about everything that involves this universe: its history, its characters, the games and the championships. They are completely immersed in this world. Therefore, for us, being present in the gaming scene means much more: we want to provide unique experiences. With this launch, we strengthen our connection with this audience, always seeking to offer the best break with KitKat”, comments Gabriela Varela, KitKat Consumer Marketing Manager.
For Diego Martinez, general manager of Riot Games in Brazil, the partnership highlights the authenticity they seek in collaborations. “League of Legends is a game with one of the most passionate fan bases in the world, who seek to experience this feeling even when they are not playing. A brand like KitKat that can provide a different experience for this audience with a lot of creativity, is part of what we seek for our partnerships, as we know that all the work will ultimately serve and satisfy the desire of our players”, highlights Diego.
The new packaging will be available from October, while supplies last.
