Campaign will be co-created by companies and will feature the participation of influencers
Trope and Descomplica teamed up for a campaign that aims to connect Descomplica with generation Z through content that makes sense to the generation. The strategy relies on the participation of influencers.
Taking into account the current reality of young people and the change in the profile of students, Trope will be responsible for leading the entire process of co-creating the campaign’s influencer marketing strategy.
“Generation Z students are not only concerned with the education and learning process, but with defining their profession for the future and entering the job market amidst a scenario of polycrises. College entrance exams have never been easy for young people , but what we see now is the attempt by GenZ students to deal with these tensions and phases of life amid content intoxication due to high exposure to social media”, says Luiz Menezes, founder of Trope.
Credit: Photo by John Schnobrich on Unsplash
