The agency will operate on four creative fronts with the goal of growing 80% in the next four years
Cappuccino announced a rebranding with strategic repositioning and new visual identity. With the change, the agency will operate on four fronts: nerd creativity, which will be focused on research, workshops and artificial intelligence; real creativity, a cultural and creator hub for developing more real and human content; creativity for good, which will connect NGOs with brands and experts; and futuristic creativity, which will be a laboratory for technological innovation and human behavior.
“This new positioning comes from the recovery of what has always differentiated us – our way of looking where no one else sees, of finding shortcuts while others follow the ‘highways’. We have always known how to use resources creatively to solve unexpected problems, often discovering new or different ways of dealing with situations. Therefore, our promise is clear: to find new creative angles for our clients’ business challenges”, says Vitor Elman, co-president of Cappuccino and creative leader for Latin America at Coletivo Weber Shandwick.
Now, the agency is looking for clients who invest up to US$5 million annually in communications and marketing, with a goal of growing 80% over the next four years.
“The collaboration with Cappuccino has been crucial to the growth of the group as a whole. Since the acquisition, they have been a key player in the Collective’s creative strategy, including helping the group win more than 20 awards with inspiring campaigns. Now, With the new investment and repositioning, the agency is even more prepared to serve a market that demands creativity in a challenging economic scenario”, says Zé Schiavoni, executive chairman of the Weber Shandwick collective.
