Initiative seeks to use sport as an instrument of educational and social transformation
Intimus announced the sponsorship of the social project to train grassroots athletes in women’s football “In Search of a Star”, through the state law to encourage sports, made possible by the SP Sports Department, with the aim of continuing to stimulate progress feminine also in the sporting universe.
The project’s proposal is to use sport as an instrument of educational and social transformation, in addition to offering equal opportunities for young girls, through football, highlighting gender equality and seeking to be a factor of change.
“The partnership with Intimus is of great importance for the project, as we have a sponsor whose purpose is aligned with ours. We share the same vision of social transformation through sport and female empowerment. Together, we work to inspire girls to become become the best version of themselves, promoting not only inclusion in sport, but also strengthening self-esteem and confidence so that they can overcome barriers and achieve their goals”, says Camila Estefano, general manager of “In Search of a Star”.
The brand was present at the “Festival das Estrelas” event, exclusive to project participants, with influencer and ambassador Bibi Tatto who participated in the program, attending workshops and the brand’s panel. The event featured a series of activities aimed at encouraging sports.
“Supporting a project like ‘In Search of a Star’ is, in addition to being rewarding, fundamental to putting into action our social purpose of promoting the well-being of girls and women by removing barriers related to the stigma of menstruation”, says Marisa Cazassa, manager marketing executive at Kimberly-Clark in Brazil.
