This is the fourth consecutive year that the agency has signed projects for the company
Eagle Agência signed a project for Embratel in Formula 1. Activations will be offered to guests and business partners. The event, which starts this Friday (1) and runs until Sunday (3), will feature a meetpoint at the Henri Dunant building and complete logistics to the Interlagos race track.
The idea proposed by Eagle Agência is to strengthen the B2B relationship with Embratel, which is responsible for the technological infrastructure of Formula 1 in Brazil. This is the fourth consecutive year that the agency has signed projects for the company. This year, the action will also provide an immersive experience for the winners of a sales incentive campaign, highlighting the results of the Embratel team.
In addition to the activations aimed at guests, Embratel will promote an Instagrammable action for all employees. “The project for Embratel in Formula 1 demonstrates the value of technology in the sporting scenario and our commitment to delivering a high-level experience to its customers and partners,” explains Brenda Maia, CEO of Eagle Agência.
