Partnership started in October will reinforce the strategic presence of institutional profiles on Instagram and LinkedIn
iFood chose Black Influence as the agency responsible for operating the brand’s institutional profiles on social networks, such as Instagram and LinkedIn. The collaboration, which began in October, seeks a creative and strategic approach.
The agency presented a multidisciplinary team to compete for the account, in addition to using advanced tools and collaborative methodology. The approach brought a solid strategy to iFood’s institutional profiles on social networks, favoring the connection between the brand’s identity and its aspirations.
“We are very happy with the arrival of Black Influence on our team. We are sure that this partnership will add value and improve our institutional communication strategy, by combining advanced tools and a data-based approach”, says Carol Lomelino Guimarães, manager of digital reputation and iFood data.
The contract represents a new phase for Black Influence, in which the agency will be able to pioneer and creatively explore a new segment in the market, reinforcing the strategic presence of institutional profiles on social networks as a necessity.
“This union represents an important step in our growth, making it possible to explore in an innovative and creative way a promising niche, where executives have sought to strengthen their personal brands on social networks to boost business”, celebrates Ricardo Silvestre, CEO and founder of Black Influence.
