Méqui Friday is back, now with Ivete Sangalo leading the offer season, which started this Monday, November 4th. The McDonald’s campaign, developed by the agency GALERIA.ag, brings the concept “Veveta in charge. And Méqui is full of offers.” In this first week, consumers will be able to buy the Big Mac for R$7 and earn extra points in the Meu Méqui loyalty program.
“Each year, our mission is to transform Méqui Friday into an even bigger and more memorable event – and this edition will be no different. We are bringing exclusive offers and advantages so that our consumers can enjoy this season while saving money and, of course, with that unmistakable flavor that only Méqui offers. And to make everything even more special, we have Veveta in charge of our promotions, adding shine and energy to this month full of unmissable opportunities”, highlights Sergio Eleutério, marketing director at McDonald’s in Brazil.
Ivete Sangalo also celebrated her participation: “It was a delight to be in charge of the Méqui Friday offers, releasing dozens of incredible promotions for consumers. I hope you enjoy this month of offers!”
Starting today, the offers promise to move the month with varying discounts each week. Between November 4th and 10th, the more than 10.5 million members of the Meu Méqui loyalty program will receive 12 thousand extra points on identified purchases, exchangeable for a Cheeseburger. In addition, the Big Mac will be priced at just R$7 for the first purchase identified via Order and Collect or McDelivery until November 17th.
The campaign film, produced by Frame and Lucha Libre Audio, features Ivete Sangalo at a control table, activating promotions that will be explored on various platforms, such as open and closed TV, social networks and OOH media. The campaign also features the presence of Giovanna Antonelli, Marco Túlio, Samanta Alves and Fabão, invited by Ivete to “take control of the offers”.
“For this season, in addition to bringing Ivete to take charge of the offers, we chose to adopt TikTok’s language and partnership to bring humor and originality to this year’s campaign. Furthermore, our ambassador will be accompanied by the platform’s top creators to unlock offers and guarantee news throughout the broadcast period”, explains Rodrigo Marangoni, Executive Creative Director at GALERIA.ag.
