With 57 employees on its staff, the agency expanded its physical space with new rooms in the business center it occupies, in the Pinheiros neighborhood, West Zone of São Paulo, to accommodate the team’s growth. Roberto Goichman, CEO of Mootag, attributes the agency’s success to its personalized and immersive approach. “From the beginning, we wanted to deliver something unique to the market. Not just campaigns, but solutions that really make sense for each client. Our proposal for complete immersion in the client’s business, combined with our intensive use of data, has been an important differentiator”, he points out.
The agency, which emerged from research with CMOs to identify market opportunities, continues to expand its client portfolio and is now preparing to operate in new sectors. “We are ready for new achievements and we already have initiatives underway that strengthen our presence in the market,” adds Goichman.
The CEO refers to the “Mootag Convida” project, which takes place once a month, in person, on the agency’s premises. In it, employees are responsible for inviting market professionals to chat with the entire agency team, exchanging experiences and insights.
Another important step for Mootag will be the launch of a podcast together with the other operations of the holding company The 365 Group, an innovative project aimed at discussing trends in marketing and communication. “The podcast is a way for us to share our expertise with a wider audience. We want to help companies understand the strategic role of communication in the digital age”, says Waldir Terence, project director.
In parallel to the projects, Mootag continually invests in new hires to maintain the high performance of its team. “Bringing in new talent is essential to maintaining our delivery at a high level. We are growing quickly, and this requires a team prepared and aligned with our values and objectives.” concludes Terence.
With the scenario of growth and innovation, Mootag is consolidating itself as one of the main communication agencies in the country, offering solutions that combine strategy, creativity and technology to transform the relationship between brands and their audiences.
Mootag – With a data-driven culture and tailor-made model, Mootag is the new communications agency of The 365 Group. Focusing on brandformance, the agency integrates branding strategies with performance actions in customized deliveries produced by a high-performance team.
Committed to complete immersion in the client’s business and personalization of service, the new agency offers the market a complete menu of solutions that range from data intelligence support to measuring the performance of online and offline campaigns, in order to take the public to create good experiences with client brands. Business Intelligence, Creation, Media, Social Media and CRM are some of Mootag’s verticals.
The new agency is born with The 365 Group’s expertise in serving major brands, such as: Acer Brasil, Acer Latam, Hoya, Turismo de Curaçao, Comerc Energia, Trocafone, Midea, Microsoft and Nestlé, among others.
