The new release is scheduled for next Monday (11), at 6:30 pm
Lifetime announced at an event held today (5), in São Paulo, that it will be responsible for broadcasting ‘Cake Dynasty’, a new series by confectioner, chef and businessman Buddy Valastro, premiering next Monday (11), at 6:30 pm.
Valastro transformed the family bakery into a growing brand. Currently, Carlo’s Bakery has stores in the United States, Brazil, and Canada. To keep the business active for so long and build a strong brand, it was necessary to be aware of trends, but without losing the essence.
“One way to keep the brand on the cutting edge is to always try to stay ahead of the curve. And it’s not easy. It’s definitely challenging, so you just have to watch the trends, but also stay true to the essence of what you do. It’s about trying to do good food and good things and do your best to make the brand grow”, says Buddy Valastro.
The ten episodes of the first season of ‘Cake Dynasty’ will go behind the scenes at Carlo’s Bakery and how the ‘Cake Boss’, Buddy, manages to balance the demands of the company and family life – now with children involved – as well as the expansion of the business, shipping for the entire country and automatic cake vending machines.
In the first season, Valastro faces some challenges, such as celebrating the 50th anniversary of the racehorse Secretariat’s victory, the 50th birthday of actor Neil Patrick Harris, the 20th anniversary of the musical Wicked on Broadway and a huge birthday cake for Caesars Palace .
