Projects were announced for the new education and entertainment verticals
The EP Group held the event “Project: here, your brand gives business” and brought together professionals from the advertising market in Campinas, Ribeirão Preto, São Carlos and the South of Minas, to present its portfolio and news for 2025, which include the new education and entertainment verticals – which will add to the already consolidated areas of sports, gastronomy, agribusiness and ESG.
For the education vertical, the EP Group launched projects such as “EPTV na Escola”, “Sintonia do Saber” and “Vai que é sua, Vestibulando”, aiming to connect brands with young audiences on learning and training topics. In the entertainment vertical, the projects “É pra Cantar”, “Natal Encantado” and “Rota do Arraiá” promise to attract and engage audiences on different platforms.
For the agro vertical, the company has opportunities such as sponsorship, content action, articles on Tudo EP and CBN, live and near live commercials, interactive quiz, Grão Sagrado and participation of influencers. For sports, content actions, sponsorship on Globo Esporte and advertising materials on Tudo EP are some of the vertical’s possibilities.
For André Otaviano, marketing director at Grupo EP, this vertical approach is an opportunity for brands to follow the public’s journey across different platforms.
“Advertising is increasingly aligned with content, and the stories we tell in each vehicle are converging. Through our regional strength, we want to strengthen the connection with the advertising market, offering the opportunity for this relationship to expand and for our partners can also strengthen the bond with their customers”, he said.
Photo: Lucas Ribeiro da Silva
