Film, created by Cheil, is released on the internet, open and pay TV, as well as online and offline media
Samsung introduced a new campaign that personifies Galaxy AI in the mythical figure of the genie in the lamp to explore the technology’s connections and similarities with the legend. The piece, created by Cheil and produced by Boiler Filmes, includes advertising for the internet, open and pay TV, as well as online and offline media.
The film presents Galaxy AI as a modern genius showing the ability of artificial intelligence to make people’s lives easier. The character visits an art gallery and comes across a friendly genie who grants her three wishes. She chooses to have the power to communicate in other languages, design clothes and know information in seconds. The genius makes wishes come true using Samsung smartphones and Galaxy AI features: the ‘interpreter’ on the Galaxy Z Flip6, the ‘drawing assistant’ on the Galaxy Z Fold6, and the ‘circle to search’ on the Galaxy S24 FE.
“Our artificial intelligence is the result of a complex combination of technology, mathematics and algorithms very well applied to offer resources that facilitate communication, make photos incredible and bring more productivity, while respecting ethical and security limits”, says Lucia Bittar, director of mobile experience marketing at Samsung Brazil.
