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The iconic “Cofapinho”, a little dog that marked an era in Brazilian advertising during the 1980s and 1990s, is back on screen to promote Cofap shock absorbers. The character, who has become a symbol of the brand and an example of advertising creativity, debuted the new commercial at the beginning of this week, airing on TV Globo, GNT, Multishow, SporTV and GloboNews.
In the film, the Dachshund faces some obstacles while traveling in a car, but thanks to Cofap shock absorbers, everything is resolved. In addition to appearances on TV, the commercial is also available on the brand’s social networks, reinforcing the emotional bond with the public.
