The marketing automation platform E-goi launched the 2025 edition of its Marketing and Social Media Calendar, which features a mapping of more than 360 relevant dates and 25 practical strategies to help companies plan annual campaigns. Available for free, the tool is aimed at communication and marketing professionals who seek to align actions with holidays, commemorative dates and significant events throughout the year.
New this year is the incorporation of targeted strategies to optimize communication on important dates, such as Valentine’s Day, Mother’s Day and Black Friday. “We decided it was time to innovate and bring even more value to companies”, explains Marcelo Caruana, Head of Marketing at E-goi. “In addition to the usual mapping of dates, this year we have included proven strategies to promote the year’s main events.”
With more than 30 thousand companies already impacted, the calendar is consolidated as a practical and relevant tool, especially for small and medium-sized companies looking to plan their campaigns efficiently. According to Caruana, the objective is to “deliver value to companies and help them make the most of every moment of the year.”
In addition to strategic content, the calendar offers additional features, such as monthly reminders sent by email and easy integration with Google, Outlook and Apple, aiming to make planning more efficient and allow companies to focus on impactful campaigns.
The calendar, available in three languages, can be accessed for free here.
