Campaign includes TV film, created by Nova, radio spot, digital and out-of-home media
Banco do Brasil presented a new Ourocard campaign under the concept ‘Ourocard. Usa Que Tem’ and starring the Brazilian skateboarder and Olympic medalist, world champion in the Park modality and runner-up in the Vert modality, Augusto Akio.
The campaign includes a TV film, created by the Nova agency and produced by Play9 and Elos, a radio spot, digital and out-of-home media, positioning Ourocard as a complete card with benefits such as cashback, zero annual fees, points, VIP rooms at airports, in addition to the new payment option using Pix on your card.
“The campaign is fun and Akio generates identification with the younger public. The expectation is to increase the active base and win new customers, showing that just using Ourocard has an advantage. And the campaign also allows for a spontaneous association with the Bank in the sense of being available for everything the customer imagines”, explains Paula Sayão, marketing and communications director at Banco do Brasil.
