Ad assets include banners, landing pages, gamified activations and live commerce
Shopee announced the expansion of retail media solutions for non-sellers on the application. With this new feature, brands that do not sell products on marketplaces, such as the service industry, entertainment, among others, will also be able to reach Shopee consumers.
Advertising solutions for non-selling brands include home banners, exclusive landing pages that can feature product collections or relevant information, activations that combine brand exposure and platform games, in addition to Shopee’s live commerce tool.
Until now, only sellers on the app had access to media spaces, but experiments carried out in partnership with Tinder and SmartFit demonstrated the potential of personalized spaces for brands that do not sell products on marketplaces. Among the advertisers that have Shopee as part of their retail media strategy are names such as L’oréal Group, Hering, Nintendo, Nivea, P&G, Salon Line, Wap, among others.
“A third of the Brazilian population accesses the Shopee app monthly, making it the most accessed shopping app in the country and with the longest browsing time per user. This makes us an essential channel for all companies seeking high impact and brand strengthening in their digital campaigns. Now, in addition to the stores in the ‘Official Stores’ section, other brands will be able to take advantage of our advertising spaces in the app”, says Felipe Piringer, head of marketing at Shopee.
