Glass: The Lion for Change will increase its scope and Social & Influencer Lions will be renamed Social & Creator Lions
The Cannes Lions International Festival of Creativity, taking place June 16-20, 2025, announced that the Glass: The Lion for Change category will expand themes beyond gender representation. With this, it begins to recognize the importance of intersectionality, from disability and race to sexuality and social inequality.
“The expanded scope allows us to celebrate ideas that promote more equitable representation for a broader range of communities and also reflect the importance of embedding authentic inclusion throughout the creative process,” explains Marian Brannelly, Cannes Lions Global Director of Awards .
The Social & Influencer Lions category has been renamed to Social & Creator Lions to recognize the increasingly important role of creators in the market. New categories added to Social & Creator Lions focus on creators and the work they are producing specifically for brands. Lions Creators will return to the Festival for a second year.
Additionally, the Festival will add a subcategory and recognize brand platforms that demonstrate long-term effectiveness in building brand equity. The Country Pavilions initiative will also be launched, which seeks to drive greater global representation of countries at Cannes Lions.
The new development will provide countries with the opportunity to showcase local creativity on the global stage, promote creative economies and serve as a hub for learning sessions.
