Signed by DM9, the piece is an offshoot of the new refrigerator campaign that went live in August
Brastemp is betting on a campaign that plays on the popular saying about ‘water that tastes like a refrigerator’ to promote its Carbon AirFilter technology, which filters the air and neutralizes food odors.
The action was created in partnership with DM9, and is an offshoot of the new Brastemp refrigerator campaign that went live in August, under the concept ‘opening a Brastemp is opening your mind’.
For promotion, influencers such as Victor Han, Juvi Chagas, Eliziane Berberian and Gina Delicada received bottles of water with unusual flavors such as chicken, onion and fish. In posts on social media, in collaboration with Brastemp, they will show their experience and that they do not run the risk of having water like this, as they have the brand’s refrigerator.
“Everyone, at some point in their lives, has tried the famous (and bad) water that tastes like a refrigerator. Based on this insight, we made a joke and, after causing some surprise, we told them about the new functionality. The objective is not just deliver a new technology, but show how it impacts the consumer’s life in a relevant way”, says Bertha Fernandes, director of brands and communications at Whirlpool.
