Created by the Propeg agency, the project will promote live challenges to choose the next member of the ‘Squad Gamer Petrobras’
Petrobras announced a reality show seeking to reveal new talents in the gamer universe and integrate them into the new ‘Petrobras Gamer Squad’ as gamer influencers. Created by the Propeg agency and produced by Trendspace, ‘Energia do Game’ will combine electronic games, technology and content creation to create a connection between the brand and the generation Z audience.
The project will have three classification phases and a grand final. The dynamic will begin with the registration of participants through a creative video and names such as Gabriel Machadinho (@machadinho_br), Ana Gabriela (@jinkiwinkki) and Letícia Paz (@letiltz) will evaluate and select the candidates in live broadcasts. Throughout the stages, participants will create videos following themes and, in addition to the technical evaluation, the public will also vote for their favorites.
Those classified will win a passport to the ‘Game Energy Grand Final’, in which the finalists will have to demonstrate all their creativity, skill and charisma in a live game show, with guest influencers and the gaming community present to celebrate the journey. In addition to the competitions, the space will feature attractions and interactive activities.
