With the virtual avatar, the idea of the Africa Culture Lab is to address issues and trends that are emerging around the world.
Africa created a genderless digital influencer, Gen, an agency culture and insights expert. With the virtual avatar, created from the exchange between different professionals and areas of the company, the idea of the Africa Culture Lab is to deal with issues and trends that are emerging around the world.
The character’s first mission, which will represent and present different voices, thoughts and styles, is to capture and share what is being discussed and discussed at SXSW, which began this Friday (11), in Austin, in the United States.
For this, it has an exclusive profile in the TikTok, where videos with insights related to the communication, culture and consumption industry will be posted. The contents can also be accessed on the agency’s official profile on Instagram.