Campaign, created by Daxx Omnimedia, will be published in DOOH media located close to sports arenas, among others
Pay4Fun launched its first campaign outside the digital environment. Created by Daxx Omnimedia, the action aims to take advantage of the accelerated growth of the betting sector in Brazil, promoting the institution’s digital account and highlighting its humanized service.
The campaign will be advertised on DOOH media located near sports arenas and in app-based transport vehicles, such as Uber and 99, as well as on screens in newsstands and bus shelters. The schedule includes exhibitions on Wednesdays, Saturdays and Sundays, on strategic days for the sporting public. Target cities include São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre and Curitiba.
The company chose to develop the pieces with its own employees as protagonists of the action, seeking to reinforce transparency and present to the public the people who make the company’s operations happen.
“We want people to know that, in addition to technology, we are a people-to-people company, with agile and human service. This campaign is an important milestone for us to show the essence of Pay4Fun and, at the same time, strengthen the launch of our account digital”, explains Fabrício Murakami, CMO and co-founder of Pay4Fun.
