Tatianna Perri assumes the marketing directorship of Chocolates and Nathaly Glashan will be executive marketing manager for KitKat and other brands
Nestlé started the week with changes to its confectionery marketing departments, the company’s chocolate and biscuit operation. Tatianna Perri assumes the position of Marketing Director, responsible for the brands Garoto, Nestlé and the entire line of Easter products.
Having been with the company for 20 years, Tatianna has had a history of recognition, such as when, in 2019, when managing CPW marketing – Nestlé’s breakfast cereal core – she led the Nescau Cereal brand to market leadership and the achievement of Top Of Mind.
For the role of executive marketing manager for KitKat and Local Jewels – the name given to Nestlé’s local chocolate brands, such as Garoto -, Nathaly Glashan will be responsible for applying her expertise from 13 years at the company to the needs of the business.
Nathaly started her career in 2010 in corporate marketing at Nestlé, in 2017 she was expatriated to Mexico on a digital acceleration project. Upon his return, he worked as marketing manager in the Dairy and CPW units, leading important brands such as Molico and Nescau Cereal.
In 2023, he joined the Confectionery business unit, responsible for Tablets and Easter, leading relevant projects such as the launch of Nestlé Chocotrio that revolutionized the tablet segment and the entire 360º activation of BBB.
