O Boticário, Sicredi and Snickers are the advertisers
Autoaceitação
For the month of International Women’s Day, the beauty brand launched a lullaby with the aim of promoting the empowerment of girls with words of affirmation. The action can be seen on the brand’s social networks, as well as on the profiles of influencers MC Sophia (@mcsoffia) and Pai de 5 (@paidecinco).
AlmapBBDO for O Boticário
Título: Empowerment Comes From Cradle; creation: Ingryd Cruz e Fernando Christo; creation director: Pedro Corbett; sound producer: Cabaret; musical production: André Henrique and Guilherme Azem; approval: Alexandre Bouza, Renata Gomide and Marcela De Mais
vacillation
Slips caused by gamers’ hunger can be alleviated with the consumption of a Snickers bar, as proposed by the brand’s first 2022 campaign. Recognized errors, such as dying too early in the game, entitles you to a discount coupon for purchases on the Americanas website. Gamers are at the top of the brand’s food chain.
T&P (Powered by Mirum) para Snickers
Título: Call on Snickers; CEO: Robson Ortiz; creation director: Filipe Matiazi; creative coordinator: Victor Keiti; creation: Valentina Lindstron, Nicolle Kisner, Ana Montagnoli and Bruno Reynaldo;producer: Paulo Setti; approval: Gustavo Varandas and Renata Sato.
Cooperative
Consisting of two films, with unfolding to digital channels, the action uses Paulistão to sell Sicredi’s portfolio of products and services. With more than five million members, the cooperative has national coverage through two thousand agencies in 25 states. “We use dialogues based on real doubts”, says CCO Zé Pedro Paz.
DZ Studio for Sicredi
Título: More than you imagine; product: financial; creation director: Zé Pedro Paz; creation: Cleiber Selfstrom Jr. and Vitor Palma; producer: Heart Movies; stage director: Paladino; audio producer: Vox House; approval: Rogerio de Lorenzo Leal
