In a special out-of-home (OOH) action, Comfort launches new Comfort Boom. The initiative was developed by Bizsys, a technology and scenography producer, in partnership with JCDecaux.
Interventions in urban furniture include a clock that reproduces the product’s 3D packaging with an “explosion of flowers”, as well as ambience and aromatization of the access tunnel to the Paulista subway station, on Line 4-Yellow, in São Paulo.
The OOH media action is aligned with the campaign created by the agency Dark Kitchen Creatives, with media strategy from Initiative.
The JCDecaux watch, transformed by Bizsys into a giant 3D Comfort Boom packaging, surrounded by flowers and crystals, aims to convey the sensorial aspect of the product, showing the explosion of perfumes and also its shape.
The adhesive and aromatization of the access tunnel to the Paulista subway station aims to provide a brand experience by actually feeling the Comfort Boom explosion of perfume.
