The brand’s Christmas campaign has, for the first time, a pet as the protagonist of the shooting and the film
Camicado presented its Christmas campaign with the motto ‘Celebrate every detail’ seeking to value special moments. With a 360º strategy, the brand has, for the first time, a pet as the protagonist of the shooting and the film.
The film, created internally by the brand, will be broadcast on national television. The strategy also includes actions with content creators such as Yanna Lavigne, Shantal, Arno Enck, Stephanie Ribeiro, Preta Luz, Matheus Araújo and Vitória Ribeiro who will inspire the public on social media through content with a touch of personality.
In physical stores, the brand will prepare Christmas tables decorated by participants in the ‘Parceiros Camicado’ program, made up of architects and interior designers identified with the brand, with the aim of presenting fashion and style trends for end-of-year compositions. “It’s a very symbolic and affective date. We want our customers to live with intensity and joy, showing how the meaning of Christmas is present in every detail”, says Natan Anaf, director of Camicado.
Furthermore, the brand will also continue its partnership with ‘MasterChef Brasil’, now in the ‘Profissionais – Confeitaria’ edition. In the new season, Camicado’s decorative and utilitarian Christmas items will be used in the program’s setting.
