The station’s presidency remains with Daniela Abravanel Beyruti, alongside Fernando Justus Fischer as COO and Marcello Sassatani as CFO. Management will be led by three superintendences: Content Creation & Production, Business & Marketing, and Distribution, Technology & Services, focusing on the experience of spectators, customers and partners.
The Content Creation & Production area will be led by Leon Abravanel, responsible for Multiplatform Content Production, Programming and Visual Creation. Leon has more than 40 years of experience at the Silvio Santos Group and has held different positions at SBT.
The Business & Commercialization superintendence will be headed by Vicente Varela, who will oversee Commercial Operations, Market Intelligence, Marketing, Licensing and other areas related to commercial development. Varela brings 20 years of experience in digital media and data, having worked at companies such as Disney and Kantar Media.
The superintendence of Distribution, Technology & Services will be the responsibility of Alfonso Aurin, responsible for areas such as Technology, Operations and IT. Aurin, with extensive experience in broadcasting, led the technical implementation of SBT at Anhanguera and actively participates in technical groups in the sector.
“Our commitment is to develop our employees and maintain the legacy of excellence built by Silvio Santos, promoting the best multiplatform content for the Brazilian public”, says Fernando Justus Fischer, COO of SBT.
