After announcing Ivete Sangalo as the face of its Black Friday campaign, Amazon Brasil launches a multichannel campaign, which includes two films with the singer.
Airing on open TV and digital, the campaign was created by AlmapBBDO and produced by Zepp Filmes. The productions were recorded in Salvados, with local crews and casts.
According to the company, the objective of the campaign is to further connect Amazon with the Brazilian public during its biggest Black Friday, which features up to 70% discounts on tens of thousands of products in various categories.
“Ivete Sangalo’s participation in the Black Friday campaign reinforces Amazon’s commitment to the country and aims to bring the brand closer to Brazilian consumers”, says Lillian Dakessian, Brand and Communication leader at Amazon Brazil.
“As a very popular and admired singer in the country, Ivete brings joy, friendliness and Brazilianness to Amazon, creating an emotional connection with consumers and expanding the brand’s visibility throughout Brazil”, concludes Lillian.
