News was presented at an event this Tuesday (12) at Soho House São Paulo
NEOOH announced the news for 2025 at a market event held this Tuesday (12), at Soho House São Paulo. The new projects were announced by Gustavo Silva, chief sales officer, and Leonardo Chebly, CEO of NEOOH.
The company has five main verticals with the aim of expanding its work: leisure, with parks and arenas; business, in airports and workspaces; transport, with subway, urban terminals and bus terminals; consumption, in shopping malls, retail, drugstores, hyper and super markets; and education.
NEOOH announced that the BTG Pactual terminal, located at Guarulhos international airport, has been officially launched. The company will implement on-site digital media solutions. And now, they will also be responsible for the media at the executive terminals in Jacarepaguá, in Rio de Janeiro, and Campo de Marte, in São Paulo.
In addition, NEOOH also launched GEOOH, which consists of a proprietary programmatic media platform that aims to facilitate media buying for agencies and advertisers. The initiative features a series of products and consumer data layers, allowing agencies to access the platform’s digital inventory across multiple layers of options. The novelty will begin to be operated on the market in the first quarter of 2025.
“We understand that out of home is integrated into people’s lives and being able to carry out projects where we started as a blank sheet of paper, a completely open field, is gold in the sense of creativity and possibilities”, said Leonardo Chebly, CEO of NEOOH.
In relation to retail media, the company revealed that the plan is to end 2025 with more than a thousand assets. Today NEOOH has a presence in more than 300 retail media assets. In addition, the company will also focus on naming rights and sector naming rights next year.
