According to the company, the objective is to ‘connect different technologies’
Rocket Lab started to position itself as an app growth hub and, with this, expands its product portfolio globally — thus, Brazil simultaneously receives the solutions.
With the aim of connecting different technologies and offering resources for companies that want to enhance the results of campaigns in the mobile universe, Rocket Lab will have three new solutions and a relaunch, in order to meet the most diverse needs of brands and agencies.
First Impact Ads (OEM) is a solution aimed at mobile advertising campaigns distributed directly via Android device manufacturers (in OEMs) and telephone operators, reaching users as soon as they activate their devices.
Apple Search Ads (ASA) works with ads directly in the App Store search results, aimed at users who are actively searching for new applications to download in the iOS ecosystem.
In turn, programmatic media is a tool that consists of using AI-based real-time automated ad buying technologies to reach target audiences
“Mobile strategies and solutions have been integrated into broader solutions, and in increasingly sophisticated and technological ways, aiming for the sustainable growth of applications”, said country manager Daniel Simões.
