Sicredi, Assaí, Bis, Clear and Cruzeiro do Sul, HiperBet and BET7K will support the competition next year
The São Paulo Football Federation announced the sponsors of Paulistão Sicredi 2025. Sicredi renewed its naming rights for the competition for the seventh consecutive year.
Assaí, Bis, Clear and Cruzeiro do Sul, who had previously sponsored the competition, also renewed their contracts and will be at Paulistão Sicredi in 2025.
In addition, the competition will also have the support of new brands. From the betting segment, HiperBet and BET7K will be able to take ownership of a ‘super property’ of the championship, such as ‘Craque do Jogo’ and ‘Apito Inicial + Penalties’. The ‘Goals’ or ‘Substitutions’ super properties are still under negotiations.
“Paulistão Sicredi 2025 has consolidated itself as the most innovative championship in the country, not only in the sporting field, but also in its commercial strength, which is perceived by the high market demand”, says Bernardo Itri, vice-president of Marketing at the São Paulo Federation of Football.
Paulistão Sicredito will start on January 11, 2025 and will feature broadcasts from Record, TNT Sports, Max and the CazéTV channel on YouTube.
