With its characteristic humor, KFC addresses the reality of Black Friday in its new action.
“Exchange Fraud for Bucket”, created by DM9, invites consumers to exchange prints or proofs of suspicious promotions for a 50% discount on a bucket of chicken with six strips, offering a concrete benefit amidst the dubious offers of the day.
“Black Friday is marked by promotions that do not always deliver what they promise, generating frustration among consumers. We decided to turn this disappointment into an advantage with a special discount on our iconic chicken bucket,” says Fernanda Harb, KFC marketing director at IMC Group (International Meal Company).
The chain has also prepared special offers on other products for the coming weeks, valid for all stores, except those located in airports and bus stations.
