ISLA, an agency led by Ricardo John in Brazil, announces Bárbara Bernardes as the new head of strategy.
With more than 20 years of experience in brand strategy and positioning, Bárbara has had a career in the largest agencies in the country, including Y&R, JWT, Africa and Lew’Lara.
The professional assumes leadership of ISLA’s planning area after eight years working with branding, and for three years as strategy director at Alexandria, a strategic branding, research and innovation consultancy company that belongs to the same group as the agency.
“Our ambition at ISLA is to be a creative agency with the mindset of a business consultancy. The arrival of Bárbara, with her years of experience repositioning and creating brand architecture for large brands in Alexandria, manifests our desire in practice. “, says Ricardo John, CEO and ECD of the agency.
Regarding the new professional challenge, Bárbara comments: “I want to bring to the creativity of ISLA the specialty and strategic depth of a consultancy’s experience in building brands, helping our clients find business solutions through communication”.
