The brand will have advertising insertions during the exhibition of the games and in other broadcaster programs
Magalu announced the sponsorship of broadcasts of the Brazilian Championship games on Record in 2025. The brand has already sponsored other sporting events, such as the Paris Olympic Games and the 2022 World Cup.
The company will be present in all broadcasts carried out by Record on open TV, on R7.com and on Play Plus streaming. The broadcaster will have the rights to show the disputes of the Liga Forte União (LFU), which will bring together 12 teams from eight different states, including Athletico Paranaense, Atlético-GO, Botafogo, Corinthians, Criciúma, Cruzeiro, Cuiabá, Fluminense, Fortaleza, International, Youth and Vasco.
Magalu will have 38 advertising insertions before the start of the game, during appearances of the scoreboard, lineup, commercial break and other moments. There will also be commercial insertions and personalized vignettes in other programs on the broadcaster such as ‘Jornal da Record’, ‘Fala Brasil’, ‘Domingo Espetacular’, ‘Hoje em Dia’, ‘Cidade Alerta’, ‘Domingo Record’ and ‘Balanço Geral’.
“Reaching Brazilian homes through this sponsorship reinforces our brand positioning and brings us even closer to our customers. We will also promote our products, create special offer dynamics during the broadcasts and take advantage of the space to highlight our product assortment, showing that Everything Brazilians need, they have at Magalu”, highlights Aline Queirantes, Magalu’s marketing director.
The games will be narrated by Cléber Machado and will have Maurício Noriega, Dodô and Sálvio Spínola as commentators, reporting by Bruno Laurence, Alê Oliveira, Duda Gonçalves, Lucas Pereira, Bruno Piccinato and Jean Brandão. The presentation will be by Paloma Tocci.
