‘Bluey’ toys will be produced globally by Moose Toys and distributed locally by Candide
BBC Studios has appointed Lotus Global as the licensing agent in Brazil for the children’s show ‘Bluey’.
Lotus Global will be responsible for taking the series beyond the screen to reach fans with consumer products and build brand loyalty.
“We are thrilled to partner with BBC Studios for such a prestigious series and to help further drive its international success by bringing ‘Bluey’ to the hearts of South American families through fun and inspiring products,” said Celso. Rafael, managing director of Lotus Global.
The ‘Bluey’ toys will be produced globally by Moose Toys and distributed locally by Candide, with a release date of Q3 2022.
“We are confident that Lotus Global’s field experience and expertise will be crucial to support our expansion commitment in Brazil,” said Murilo Hinojosa, Director of Licensing Latin America at BBC Studios.
In addition to licensing, the series also has content on social networks, through the Facebook channel launched in January this year and the official YouTube channel that debuted this month, as well as the official website in Portuguese.
