Bárbara Bernardes assumes leadership of the agency’s planning area, after eight years working with branding
Isla hired Bárbara Bernardes as head of strategy. The executive spent her career at some of the market’s leading agencies, including Y&R (currently VML), JWT, Africa Creative and Lew’Lara\TBWA.
She assumes leadership of Isla’s planning area, after eight years working with branding, and for three years as strategy director at Alexandria, a strategic branding consultancy company.
“I want to bring to Isla’s creativity the specialty and strategic depth of the experience of a consultancy in branding brands, helping our clients find business solutions through communication”, said Bernardes.
