QuintoAndar, the largest housing platform in Latin America, begins its actions on Big Brother Brasil, the main reality show in the country, broadcast by Rede Globo de Televisão. With the sponsorship, announced in January, the brand is the first in the real estate segment to carry out program activations. The objective is to expand its exposure so that all Brazilians know about the digital platform that facilitates the experience of searching for rent, buying and selling real estate until entering your new home.
In all, there will be three moments with which the participants of the House will interact with QuintoAndar. “By participating in the program, we want to show that moving houses doesn’t have to be complicated or laborious. It is possible to rent, sell or buy a property online safely, transparently and without bureaucracy”, comments Flávia Mussalem, marketing director at QuintoAndar.
Recently, the company presented its new brand positioning and visual identity, incorporating the company’s evolution over the years. With the purpose of helping people to open doors to live better, QuintoAndar has added new features to its platform so that everyone can find their home according to their tastes and needs, facilitating the search and generating more satisfaction with the home.
In this way, through exposure on the program on open TV, the company also identifies a way to share knowledge about the innovations that the real estate market already has, in addition to increasing interest in its service – and the facilities it offers – to other companies. cities. Currently, QuintoAndar operates in 50 cities across the country, in all regions.
According to Flávia Mussalem, the action is part of this new moment for the brand. “Currently, our services already offer an easy experience for about 10,000 new people per month, such as rent without a guarantor, surety bond or security deposit, in addition to the entire process of buying, selling or renting a property being done directly from the app. , but we want to exceed these numbers and reach more people everywhere in the country”, he says. “And delivering our proposal in the biggest Brazilian entertainment program was the way we found to boost this objective”, concludes Flávia.
The post QuintoAndar debuts first house collab at BBB 22 appeared first on DNEWS.
